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Public Information
News, weather and local (location specific) information, such as fire exits and travel information. 

Brand Building
In-store digital signage to promote the brand and build a brand identity.

Advertising 
Either related to the location the signage is in or just using the audience reach of the screens for general advertising.

Influencing Customer Behaviour 
Directing customers to different areas, increasing the dwell time on the store premises.

Enhancing Customer Experience
Applications include the reduction of perceived wait time in restaurant waiting areas, bank queues etc as well as recipe demonstrations in food stores. 

Enhancing The Environment
With interactive screens (in the floor for example) or with dynamic way finding. 

Internal Information
Corporate messages, health and safety, news, etc. 

• Increases Average Dwell Time By 5%
• Increases customer product knowledge whilst waiting
• Over 75% of purchasing decisions are made in store
• On average impulse purchases double
• Information retention is 37% more than standard print
• “The average recall of a brand advertised on Wal-Mart television is 66%, compared with 24% for brands advertised on in-home television.” (“Wal-Mart Adds In-store TV Sets, Lift Advertising”, Wall Street Journal Sept 22, 2004)